eChai - Moving Target: A Session for Marketing Leaders

​Your competitors are repricing, repositioning, and reshaping their messaging constantly. Your positioning was built against where they were six months ago.

​This session is for marketing leaders who want to keep their positioning sharp against competitors who will not hold still. We will cover which competitive signals actually matter for messaging, how to spot a repositioning early, and how to make competitive intelligence a routine input rather than a fire drill.

​Practical and discussion-led. Come with the competitive set you care about.

​Who it is for: CMOs, VPs of Marketing, and marketing leaders. Format: 45-minute session plus open Q&A. Small group.