Ghia x Girl Math Capital: Fireside Chat with Melanie Masarin
Girl Math Capital is excited to host our second founder fireside chat with Mélanie Masarin, the founder and CEO of Ghia, the award-winning non-alcoholic aperitif that's redefining how we socialize from sunset to sunrise.
Inspired by her childhood summers in the Mediterranean, Mélanie created Ghia to deliver the sophisticated, social experience of cocktails without the alcohol. What started as a pandemic launch relying on Instagram has grown into one of the leading non-alcoholic aperitif brands, with standout retail performance, a loyal following, and backing from major players like CAA Ventures and Pernod Ricard.
During this conversation, we'll dive into how Mélanie built a category-defining brand in the rapidly growing non-alc space, navigated the challenges of launching a beverage company during COVID, and scaled from a DTC-first approach to commanding shelf space in premium retailers. We'll also explore what it's like building at the intersection of wellness culture and the shifting social landscape around alcohol consumption.
Huge thanks to Fin Capital for their partnership. Fin Capital is a global asset manager focused on full lifecycle investing in B2B Fintech Software. They partner with repeat entrepreneurs that have deep financial services experience, differentiated products, and a global mindset. For more information, please visit www.fin.capital.
Must RSVP for entry. Ghia will be provided :).
Hosted by Girl Math Capital as the second in our series highlighting inspiring female founders.