Pillar x Snap: Creator Happy Hour

​Pillar and Snapchat are hosting an intimate evening at Snapchat's NYC HQ for creators and the people who work alongside them. Expect real conversations about brand deals, direct monetization, and what it actually takes to turn your content into an income stream.

​Seats are limited. Attendance is curated. RSVP today.

​Brand deals account for nearly 70% of creator income. They're the backbone of creator businesses. But landing them isn't just about having an audience. It's about knowing how to pitch yourself, present your value, and show up on the platforms brands are already paying attention to.

​Snapchat is one of those platforms. 85% of Snapchat social shoppers have made a purchase because of creator content — outperforming both TikTok and Instagram. Creator-led campaigns on Snap drive 2.3x higher open rates and 1.9x higher click rates than standard ads. The audience is there, and brands know it.

​This event is not about getting more followers. It's about monetizing with the audience you've already grown on the platform built on authenticity.

​Schedule

​5 PM — Doors & Open Networking

​5:30 PM — Panel: Landing Brand Deals with Pillar x Snap

• ​A transparent conversation on what brands look for, how to get the deal done, and how to negotiate your value - straight from Onefluent talent manager Sarah Olea.

• ​Top creators breaking down their exact monetization playbook.

​6-7 PM — Creator Happy Hour

• ​Connect with creators, managers, brands & more!