Store Safari with Fares Hamede to continue deep learning on how shoppers psychology works
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About Event
We are introducing Session 2 of the "Shopper Psychology" topic:
Getting Inside the Shopper’s Mind
In the second session of his Shopper Psychology training, Fares Hamade takes participants beyond theory and into the real world of retail.
Drawing on his teaching experience at Bishop’s University and his commercial background, the session explores shopper expectations, decision-making and the psychology behind what shoppers see, feel and ultimately choose.
The session concludes with a Retail Store Safari — stepping into the shopper’s shoes and visiting stores to observe the journey firsthand, challenge assumptions and test the theories in action.
From understanding the shopper in the classroom to experiencing the journey through their eyes.