​Led by Parth Udia, an FMCG commercial leader with 27+ years of experience across India and South-East Asia, this session will help UK FMCG and consumer brands demystify India's route to market and identify opportunities for their business.

​What you’ll learn

• ​Making India more manageable: Understanding how to simplify India’s complexity through a focused, commercially grounded route-to-market approach.

• ​Where the opportunity lies: Identifying the Indian consumer segments and markets that matter most for your brand.

• ​Finding the right route to market: Understanding which channels and partners best fit your product, target consumers and price point.

• ​What it takes to win: Practical rules of thumb for selecting priority geographies, channels and retail archetypes, assessing cost to serve, and identifying the capabilities needed to scale.

​Description

​India's scale and diversity can make market entry seem daunting. But UK brands don't need to target the whole country to succeed. The key is to identify the right consumers, focus on the markets that matter, and find the most effective way to reach them.

​Drawing on extensive FMCG experience across India and South-East Asia, Parth Udia will explore how UK businesses can identify attractive opportunities, understand where their target consumers shop, navigate India's evolving retail channels, and build a route to market that works commercially—not just on paper.

​Relevant to UK businesses across FMCG, premium grocery, alcoholic beverages and seafood, the session will challenge common assumptions about India and show how a focused, shopper-led approach can turn a complex market into a more manageable business opportunity.

​About NxStep Advisory & the Founder

​NxStep Advisory helps UK Food & Drink and consumer businesses assess, enter and grow in India. Founded by Parth Udia, an FMCG Commercial Director and Board Member with more than 27 years of experience across India and South East Asia, NxStep brings a practitioner-led perspective to the commercial decisions behind successful market entry.

​Parth's experience includes senior commercial roles with Cadbury/Mondelez, L'Oréal, Diageo and AkzoNobel/Dulux, as well as co-founding and operating a consumer business in India. His experience spans commercial strategy, go-to-market, brand building and business transformation.

​NxStep combines this senior commercial expertise with trusted India-based specialist and operating capability, giving UK businesses access to support across distribution, regulatory compliance, warehousing and logistics, e-commerce, manpower deployment, taxation, marketing and other market-entry requirements.

​This means businesses can access both the commercial expertise to assess and shape the opportunity and the in-country capability and infrastructure to help move from market assessment towards execution.