Don't Build That... A Framework on What To Build With AI for Marketers
Most marketing AI projects die before they even begin: The wrong initiative, chosen for the wrong reason, abandoned in a month.
Most of it is a solution, looking for a problem. A hammer, looking for a nail.
This quick session fixes that. In 30 minutes we'll breakdown a framework for setting the right goals and picking the right initiatives for building AI workflows, automations, or even product features.
You'll leave with:
- A defensible point of view on which AI initiatives are worth working on vs your goals
- A clear read on the jobs AI is actually good at
- The RISE formula to score every idea on your list: (Recurrence × Impact × AI-Suitability) ÷ Effort
Who this is for: marketers, PMMs, and Product Managers with more AI ideas than time, and a boss asking for the plan.
More about Denny: reallygoodpmm.com