Go-To-Market for Med Tech Startups: Why is it different and underestimated?
Building a great MedTech product is one thing — getting it to market is another.
Join us for a hands-on session covering what really makes or breaks market entry:
Sales strategy for entering the market
Payer requirements and what reimbursement really demands
Regulatory strategy as your real go-to-market gate
Lessons learned straight from a startup that's been there
Open panel with three startups — your questions, their answers
That's exactly why Evoleen Access, 3DEXPERIENCE Lab, TUM Venture Labs Healthcare, and FrauHeckner have teamed up for this evening - to share what market entry really takes, from people who've done it.
Whether you're still in development or heading for launch, you'll walk away knowing what to do differently — and which costly detours to avoid.
And don't worry — we've got you covered: cold beer, good food, and the kind of networking that flows better after the first sip. 🍻
🔎 Agenda Highlights:
🔹 Welcome & Setting the Stage
💬 Fabien Bartel, 3DEXPERIENCE Lab
🔹 Go-To-Market from a Sales View
💬 Rainer Hofmann, Dassault Systèmes
🔹 Requirements from a Health Insurance Perspective
💬 Health Insurance Provider
🔹 The Regulatory Decisions That Shape Your Entire Go-to-Market
💬 Michael Gschwandtner, Evoleen Access
🔹 Lessons Learned from a Startup
💬 Thomas Vogl-Dibbern, Meduitive
🔹 Founder Panel: Real-World Go-to-Market Experiences
💬 Ronald Gräfe, formerly Kaia Health
💬 Thomas Vogl-Dibbern, Meduitive
💬 Laura Kaiser, PBM Advisory & Consulting, formerly Canify Clinics Germany
Bringing together founders, payers, clinicians, and industry experts to share real-world insights from the field.
Parkhaus Sankt Martin Str. 51 — free parking with QR code at the 3DEXPERIENCE Lab.
Public transport: U2 Giesing, S3 + S5 currently limited.