

MediaMarkt Startup Challenge 8th Year | Challenge Day
The MediaMarkt Startup Challenge 8th Year brings together forward-thinking entrepreneurs and industry leaders to explore how emerging technologies are shaping the future of retail.
Now in its 8th year, the program focuses on innovative solutions that enhance customer experience, address real customer pain points, and create measurable business value for the retail sector. Throughout the challenge, startups develop and present solutions with strong problem–solution fit, innovation potential, and strategic relevance for MediaMarkt.
During the MediaMarkt Startup Challenge Day 2026, 10 selected startups will pitch their solutions live on stage. Following the presentations, the jury will select three winning startups, who will be considered for partnership and mentorship opportunities with MediaMarkt.
Join us for a full day of startup pitches, expert insights, and networking with professionals from the retail, innovation, and entrepreneurship ecosystem.
Agenda
11:30 – 12:30
Welcoming & Registration
12:30 – 12:35
Welcoming Speech
Sabina Babayeva, Tenity
12:35 – 12:50
Welcoming Speech
Hulusi Acar, CEO, MediaMarkt Türkiye
12:50 – 13:40
Startup Presentations (5x)
13:40 – 14:10
Break
14:10 – 14:40
Agent Ekonomisinde T’leşen Startuplar
Ufuk Tarhan, Economist, Business Futurist, Strategist, CXO
14:40 – 15:30
Startup Presentations (5x)
15:30 – 16:00
Jury Members Evaluation Break
16:00 – 16:20
Announcement of Winners & Closing
Hulusi Acar, CEO, MediaMarkt
16:20 – 17:00
Networking
Disclaimer
By attending this event, you acknowledge that photos and videos may be taken during the event for promotional and documentation purposes. By entering the event premises, you grant the organizers full rights to use these images and recordings in any media, including digital, print, and social media. If you prefer not to be photographed or filmed, please inform a member of the event staff upon arrival.