Same Funnel, Different Approach: Selling by Source

​In today's market, every dollar spent on pipeline generation matters—and yet, outbound-sourced deals often convert at half the rate of inbound leads.

​Why? Too frequently, sellers approach outbound discovery the same way they would with someone who has already raised their hand.

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In this session, we’ll unpack the critical differences between inbound and outbound sales motions—from prospecting and preparation to leading the discovery call—and why treating them the same is costing you pipeline.

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Whether you're leading a Sales Development team or managing a quota-carrying sales org, you’ll walk away with tactical ideas and workflow adjustments that drive higher conversion, more qualified pipeline, and better alignment across the funnel.

​Agenda

​​​• 5:30-6:00 pm: Arrive, Networking, Pizza & Drinks

​​​• 6:00-7:00 pm: Panel on Inbound & Outbound Qualifications, Sales Discovery calls, and practical tactics to solve for this challenge.

​​​• 8-8:30 pm: Networking and drinks

​• 8:30 pm: Close

​​​📍 When & Where
Date: May 13th, 2025
Time: 5:30 to 8:30 pm CST
Location: 918 Congress Ave. Suite 100 Austin, TX 78701

​​​Spaces are limited, please register in advance!

​Thank you to our friends at Nooks & Clay for supporting ATX SDR Leaders Community!