Squaring The Circle – Performance & Brand Building

​Short Term Performance & Long Term Brand Building From The Same Budget

​The vicious circle of three difficult questions that many B2B tech marketers face:

• ​How can I improve the effectiveness of my brand’s demand generation content?

• ​Who cares about the perspective of a brand they’ve never heard of?

• ​How can I create greater brand awareness when I don’t control our brand?

​Q&A

​Alistair and Sinead from LogicLogicMagic, will share their approach (rooted in huge B2C experience) and how it has helped other B2B tech marketers facing similar issues.