Austin Tech Week Workshop: The AI-Native Product Playbook for Growth Stage Companies
This workshop is organized by Softlandia as part of Austin Tech Week and requires an Austin Tech Week ticket.
A practical workshop by Softlandia on improving how your team develops products with AI, featuring guest Varun Kerof (ex-DoorDash, Amazon), Fractional CPO at Spin.
Al makes it easier to build more. Choosing what deserves your team's attention and knowing whether it works still takes judgment. Most teams using Al today are Al-assisted, not Al-native: new tools, same process.
Join Softlandia to see what Al-native teams do differently. Drawing on real customer cases and Softlandia's Al-Native Product Playbook, you'll find where teams get stuck and which changes to your own product development process would create the most value.
What You'll Walk Away With
A clearer picture of where your team stands: See which parts of your process are truly Al-native and which are still Al-assisted.
Where the potential new bottlenecks are: Building is cheap now. Product decisions, architecture and Al quality are where teams slow down.
Real-world lessons: Two contrasting customer cases, what worked and what didn't.
An actionable next step: A specific improvement for your team, plus how to test and measure it.
A copy of the playbook. Every attendee takes home a version of Softlandia's Al-Native Product Playbook
Who Should Attend?
Founders, CTOs, and product leaders with an existing software product and team who want to improve how they work with Al.
Who you'll hear from
Varun Kerof, Fractional CPO at Spin. Ex-DoorDash, Block, Amazon and Rappi | Product View
Luke Otwell, Applied AI Engineer at Softlandia | Presenter
Ilmo Lounasmaa, CEO at Softlandia | Host
Duration: 90 minutes, with additional discussion time if the final slot allows.