Building a Challenger Brand from Scratch to Scale

​New product. New category. New brand. How do you set up all three for success?

​Join Kelly Mackenzie, Founder & Executive Creative Director at White Bear, and Paul Cadden, Founder & Managing Director at Saba & Banam, for a conversation about building a challenger brand from scratch to scale.

​They’ll explore what it takes to launch something new, build a brand in a new category and set it up for growth.

​If you’re bringing a new product to market or looking to grow a challenger brand, join us on 19 November, 1–1.45pm for the webinar.

​We’d love to see you there!