

Codeword in Conversation with Joe Lazer
AI STORY TIME WITH JOE LAZER
The better AI gets at doing, the sharper we need to get at thinking.
Join Codeword for an exclusive conversation with Joe Lazer about how storytelling has emerged as a defining advantage in the AI era.
We’ll cover:
How thinking > pure technical ability
Why brand stories belong at the center of corporate strategy
What storytelling innovation looks like in an AI Age
Joe’s message is simple: Those who master storytelling first, then leverage AI, will be irreplaceable. So let’s figure out how together.
About the speaker: Joe Lazer is a B2B storytelling strategist, marketer, and best-selling author of “Super Skill: Why Storytelling Is the Superpower of the AI Age,” helping companies use narrative to build stronger brands.
About the host: We’re Codeword, a tech-forward communication agency fusing content, comms, and community experiences to drive brands forward.