

World Cup(ping) Competition
Think your palate is sharp enough to spot the difference?
Join us for World Cup(ping), the first-ever triangulation competition hosted by the Houston Coffee Collective. Inspired by sensory challenges used by coffee professionals around the world, this competition puts your tasting skills to the test in a fun, fast-paced format.
How It Works
Competitors will have 3 minutes to taste through 3 sets of coffees. In each set, two cups contain the same coffee and one cup contains a different coffee. Your mission: identify the odd cup out before time runs out.
Whether you're a seasoned coffee professional, a home enthusiast, or simply curious about sensory evaluation, this event is designed to challenge and celebrate coffee tasting skills at every level.
Industry Panel Discussion — 2:00 PM
In addition to the competition, we'll host a special panel discussion at 2:00 PM focused on business planning in the coffee industry.
Hear from experienced coffee professionals as they share their journeys of building businesses from the ground up, including:
Developing a viable business plan
Navigating permits, licenses, and regulatory requirements
Securing funding and managing growth
Lessons learned while overcoming the legal and operational hurdles of entrepreneurship
Whether you're considering opening a café, launching a roasting company, starting a consulting business, or simply curious about the realities of coffee entrepreneurship, this conversation will provide valuable insight and practical advice.
Come compete, learn, network, and celebrate coffee with the Houston coffee community. We can't wait to see who takes home the title of the first World Cup(ping) Champion.