Journey Management Study Group - Guest speaker: Amanda Klassen
Amanda Klassen is our guest speaker for the online event in April.
Join us for an engaging conversation with Amanda and fellow Journey Management enthusiasts!
Topic: Journey Management is a Team Sport: Turning Product Silos into Scalable CX
Overview: In this talk, Amanda will explore how Journey Management can unify siloed teams, align business goals, and deliver consistent, end-to-end customer experience at scale.
Drawing from NN/g best practices and real-world lessons from launching Journey Management, Amanda will unpack what it takes to kick-start a collaborative, journey-centric culture. You’ll leave with actionable insights to rally cross-functional teams, embed shared ownership, and operationalize journeys.
Event details
Date: Friday, April 4, 2025
Time: 11 am to 11:30 am (Eastern Standard Time) | Time zone converter
Location: Online event
Agenda
Presentation by Amanda - 15 minutes
Q&A with Amanda - 15 minutes
Note: After registration, the Zoom link will be shared with participants. The event will be recorded and shared with the attendees in a follow-up email.
About the guest speaker
Amanda Klassen is a Journey Manager and Strategist at Telus in Vancouver, Canada.
Amanda is a globally seasoned designer-turned-strategist who’s helped shape experiences on three continents—from rebuilding rural livelihoods in the Philippines, to crafting digital etiquette in Germany, and transforming commerce in North America.
She thrives where complexity meets creativity, using journey-led thinking to bring clarity, alignment, and momentum to cross-functional teams.
With a background spanning startups, non-profits, and large enterprises, Amanda bridges design and business to create visions that stick and experiences that scale.
If you have any questions before our meet-up, please feel free to send them to arun.martin@gmail.com.
We value your attendance!