The Ask - Most Deals Don't Die From a No
Most deals don't die from a no. They die because the Founder never asks.
90 minutes, live online. You'll practise the four asks most Founders avoid — the next step, the price, the decision and the referral — out loud, in small groups, on your own live deal. US$50.
What happens in the 90 minutes
01 · The four asks (30 min) Why Founders flinch, and the Ask Formula: earn it, ask it, shut up, hear it. Plus the exact words for each of the four asks.
02 · The drills (40 min) Groups of three: seller, buyer, observer. Three rounds on your own business, with a buyer who pushes back the way real buyers do.
03 · The hot seat (20 min) Two Founders make a real ask in front of everyone and get coached live. Then everyone commits to one ask they'll make in the next 48 hours.
This is for you if
You're the Founder doing sales, and your calls end with "let's reconnect" instead of a decision.
You've dropped your price before anyone asked you to.
There's a real ask you've been putting off: a price, a close, an intro.
This isn't for you if
You want theory. This is practice.
You want a script to read off. You'll leave with a method and your own words.
You want to send your sales hire. You need to do this yourself first.
Bring: one real ask you've been avoiding. Cameras on. Everyone practises, so nobody hides.
Who's running it I'm Ben Bagg. I've sold IT equipment, software, enterprise software, sales-as-a-service and legal tech, and I've built outbound teams from nothing. I've coached 100+ Founders one to one. Almost all of them make the same mistake: they do the hard work on the call, then never make the ask.
Not useful? Full refund, no questions asked.
📅 Wednesday, 11 November · 12:00 – 1:30 PM (GMT+8) 💻 Live online. You'll get the link after booking. 🎟 US$50
Ben