Community Session: How to Nail Your ICP and Find Untapped Niches Using Apollo

​In B2B sales, nothing matters more than knowing exactly who you’re selling to. Yet most teams skip the hardest and most important step: nailing their Ideal Client Profile (ICP).

​When your ICP is too broad, your messaging blends into the noise. But when you get it right, every cold email, call, and campaign feels personal and your response rates soar.

​In this workshop led by Matt Laker, Co-Founder at AceMakers, you’ll learn how to map your ICP like top sales teams do and uncover untapped sub-niches that others miss.

​Through real-world examples from startups and scaling teams, you’ll see how a refined ICP leads to sharper positioning, better conversations, and more closed deals.

What you'll learn in this session:

• ​Why ICP is the foundation of every sales strategy - and how to dodge the rookie mistakes everyone makes
  

• ​The core building blocks of an effective ICP in a B2B setting
  

• ​How to uncover hidden sub-niches - like turning “marketplace” into “peer-to-peer classifieds” or “B2B SaaS marketplace”
  

• ​How to validate your assumptions fast and pivot if your ICP’s off
  

• ​Real stories of companies that literally had to stop outreach - because a simple ICP tweak brought in more clients than they could handle.
  

​BONUS: All attendees will receive a free takeaway template: A repeatable ICP framework you can use to sharpen your ICP immediately

​Can't make it? RSVP anyways to get the recording!