HOW TO GET FEATURED IN THE MEDIA (without hiring a PR agency)
Most founders assume media coverage is something that happens to other people (the ones with connections, budgets, or a publicist on speed dial). It isn't. Getting featured is a skill. And like any skill, it can be learned.
The reframe
Journalists aren't waiting to discover you. But they are actively looking for the right story, told at the right moment, by someone who understands what makes it newsworthy. This masterclass is about becoming that person, without outsourcing it.
This is for you if...
You've built something worth talking about but struggle to articulate why anyone should cover it
You've sent pitches into the void and heard nothing back
You assume PR is expensive, gatekept, or not for someone at your stage
You're ready to show up in places your ideal audience already trusts
You want visibility that actually converts, not just vanity coverage
What we'll explore
You'll leave knowing how to find the right journalists, craft a pitch that gets opened, and time your story to land. We'll work through what makes a story genuinely newsworthy (it's probably not what you think), and you'll walk away with a clear next step you can act on immediately.
The promise
By the end of this session, media coverage will feel less like a lottery and more like something you can go and get. Because it is.
About Bianca
Bianca Barratt is a journalist who has spent the last eight years writing for some of the world's most recognised publications, including Vogue, The Sunday Times, Cosmopolitan and the BBC, as well as sharing her insights on programmes such as Sky News. For over five years, she was a Senior Contributor to Forbes: a title held by only a handful of their writers and one that gave her an unrivalled inside view of exactly what gets pitched, what gets published and what ends up in the bin.
It's that insider knowledge that led her to found The Scoop in 2022, a digital programme that teaches founders and entrepreneurs how to land the kind of press that builds real authority, without the £5k/month PR retainer. She's also taken that expertise into the classroom, teaching media strategy at Columbia Business School and Sotheby's. Since then, she's helped hundreds of business owners land features in Forbes, Vogue, The Times, Psychologies, Good Morning Britain and beyond.
The Scoop merged with Pressflow this August, where Bianca is now a director and co-founder.
Investment in your learning
We suggest a contribution of 35 CHF/USD, but we operate on a pay-what-you-can basis. Whether you contribute 35 CHF or 1$, what matters most is your presence and engagement. Your contribution supports the work we do at Le Trente and helps us continue bringing exceptional voices to our community.
What is a Le Trente masterclass?
Every other week, Le Trente invites an exceptional thinker, writer, coach or practitioner to share their story and their work with our community. These are generous, substantive sessions — not pitches. Come ready to listen, reflect, and take something useful away.
The Zoom room opens 15 minutes before the session so you can settle in and meet other participants. It stays open for 15 minutes afterwards too, if you'd like to continue the conversation.
Pay what you can, from 1 CHF. A recording will be available to all registered participants the following day.
Privacy: By registering for this event, you consent to the collection and storage of your personal data for the purpose of event communication and follow-up. You may unsubscribe at any time.
About Le Trente
Le Trente is a social learning club for the intellectually hungry and the spiritually curious, seeking meaningful connection and inspiration. Born in Geneva, we bring together coaches, creators, thinkers, and dreamers (online and in person) to explore ideas, share wisdom, and learn from each other.
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