The Defense Pivot: What Else Can Your Technology Do? 2.11.2026 16:00 PM

​The Defence Pivot: What Else Can Your Technology Do?

​SAME CORE. NEW MISSION

​What if your next growth opportunity is already built into your existing technology?

​As part of Israeli Hi-Tech Week, Titan Branding, together with Innoviz and Frost & Sullivan, will explore how companies can take proven technology into new markets, particularly defense, featuring Perciz, the new defense brand we created for Innoviz.

​Save your seat and discover what else your technology can do.

Michal Gat, Partner - Titan Branding
The Brand and Go-To-Market Perspective:
How do you reposition proven technology for a completely different audience? What needs to change in the story, messaging and brand architecture? And when does entering a new vertical justify creating a dedicated brand?

​Irit (Irina) Nudelman, MBA,
VP Europe and Israel Aerospace Defense Advisory Lead - Frost & Sullivan
The Market Perspective:
Why this kind of vertical expansion is becoming increasingly relevant, how to assess the opportunity, and some insights from their research around Innoviz/Perciz and the defense market.

​Omer David Keilaf, Founder and CEO - Innoviz Technologies
The Real-World Case Study:
The journey from automotive LiDAR into defense and homeland security, what triggered the opportunity, what you learned along the way, and what other technology companies can learn from it.