Rise of the New Creative Technologist
Rise of the New Creative Technologist – Mimosas, Light Bites, and Harborside Chats
Presented with Adobe · Hosted by Luma & Artist and the Machine · Sponsored by Superside
Hosted conversations and open networking for founders, creative technologists, and select press.
Agenda
11:00 AM — Arrivals, Mimosas & Networking
11:30 AM — Welcome Remarks Luma + Artist and the Machine
11:35 AM — The Rise of the Creative Technologist
A fireside chat presented by Adobe
The most valuable skills on the creative team today aren't technical or design skills — they center around the integration of and translation between the two. The Creative Technologist is a rare individual who pairs craft and taste with fluency in agentic, and who's quietly reshaping how the world's biggest brands produce visually stunning, high-impact work.
In this opening fireside, Adobe sits down with one of the field's defining practitioners to unpack the research behind their new paper on the rise of this role — drawing on stories from inside Stagwell, Comcast Xfinity, and Estée Lauder - and what it means for the next decade of creative work. How does creative craft get infused into agentic orchestration? What does a creative team look like when one person can do the work of ten? And how do the brands betting on this role earliest pull ahead? A conversation about the new shape of creative talent, and the people already living it.
A conversation about the new shape of creative talent — and the people already living it.
12:00 PM — What is real anymore? Building Brands in the age of AI
A panel presented by Superside
AI is dominating every conversation, at Cannes and across the industry. But at the same time, many of the most impactful campaigns are returning to what feels tangible, human, and real: physical experiences, film, and culturally grounded ideas. So what gives? This panel explores the tension between artificial and authentic. When should we lean into AI, and when should we double down on real-world craft? As the hype cycles rise and fall, we’ll unpack what actually matters for brands, creative teams, and audiences and what “real” even means anymore.
Speakers:
Sven Seger, GM, Global Brand & Creative, Microsoft
Esteban Cardona, Creative Director, Coinbase
Ariel Rubin, Head of Content, Air
Kae Neskovic, GM of Creative Studios, Superside (moderator)
12:30–1:30 PM — Lunch & Open Networking
Capacity is limited. Apply to attend.