It's Called a Re:Brand with Franchesca Hashim, Good Weather Skin
Franchesca Hashim spent her career inside brands that refused to accept the status quo — scaling Airbnb through its highest-growth years, then leading marketing at Everlane and MasterClass. But it was becoming a mom to twin daughters that redirected everything.
Searching for clean sunscreen she could actually feel good about, she kept hitting the same wall: a stagnant market, formulas that left a white cast on anything but the lightest skin tones, and "clean" options that were nearly impossible to find. So she didn't wait for someone else to fix it.
In 2025, Franchesca co-founded Good Weather Skin — mineral SPF built to perform like luxury skincare, formulated to work beautifully across every skin tone, without the chalk or compromise.
Join us live for a fireside conversation on brand-building instincts and what happens when "good enough" stops being good enough.