The Year-End Reset for Founders: Close Out 2026, Plan 2027 w/ Nicole Doyle
Most founders end the year tired, busy, and unsure what made money. Then January starts and the same year repeats.
A plan only works if it's built on your real numbers. So that is where we start.
In four hours at SURF, you look back at 2026, cut what is costing you money and time, and leave with one page that runs your first two quarters of 2027.
What you leave with: 2027 on a Page
Your 2026 scorecard. Revenue by month, customer, and offer, and which offer earned the most per hour of your time.
A kill list. The offers, clients, tools, and commitments that end this year.
Subscriptions cancelled, in the room. A 15-minute sprint through every recurring charge, with the annual total you saved.
Three priorities for 2027. Plus the not-doing list, written down.
A Q1 plan. Three outcomes, each with a measure and a first move for the week after.
One or two Q2 bets. Each with the date that decides keep or cut.
An accountability partner. Someone from the room you check in with on January 15.
Who this is for
Founders whose business made money in 2026 and feels messy going into 2027
Founders ready to cut their list down to three priorities
Built for women founders. Open to anyone aligned with the mission.
If you are still at the idea stage, this session will give you less, since there is no year of numbers to look back on.
What this is not
Not a lecture and not a pitch. You do the work on your own business, in the room.
Before you come (30 to 45 minutes)
We send a short pre-work list on December 1. Bring 12 months of bank and card statements or a P&L export, a list of every recurring charge, and your top 10 customers by 2026 revenue. No one shares a dollar figure out loud unless they choose to.
Format and logistics
When: Tuesday, December 15, 10:00 AM to 2:00 PM PT. The timing works around school drop-off and pickup.
Where: SURF Incubator, 999 3rd Ave, 7th Floor, Seattle, WA 98104
Parking: $10 with the discounted pass at the SURF front desk. Steps from Symphony Station.
Format: Hands-on workshop led by Nicole Doyle, with worksheets, pair work, and live exercises
Bring: A laptop and your pre-work
Tickets: Free for SWELL members. $99 for everyone else. Not a member? Join SWELL for $200 a month and come free.
Seats: 30
What comes next
If your Q1 outcome is making sales repeatable, that is the work of Rhythm, SWELL's 8-week accelerator, starting January 11, 2027. We will have fit calls available in the room.
Hosted by SWELL. Built for women founders. Open to anyone aligned with the mission.