How to Take Your Brand Global in 2027 (Without Tying Up Your Cash)
Picture two brands.
Both do about $5M a year. Both make their products overseas. Both want 2027 to be their best year yet.
Brand A does what most brands do. It pays the factory. It ships everything across the ocean. Then it waits for customs, then the truck, then the warehouse. Weeks go by. The cash is gone.
Then the stock runs low, so the Meta ads get paused.
Say Brand A spends $50K a month on ads. Six weeks of pause means about $75K in ad spend that's not driving sales, plus all the momentum it took months to build. When the stock finally lands, Brand A pays again to win it back.
Want to sell in Canada or the UK? That means another warehouse, more stock, and more cash sitting on a shelf. So Brand A tells itself, "We'll go global when we're bigger."
Brand B keeps its stock in one place, right near the factory. Orders ship straight to customers in about 5 to 6 days, with local labels and tracking. The same stock serves the US, Canada, the UK, and Australia.
Brand B starts selling as soon as its products are ready. The ads keep running. Trying a new country is a small test instead of a giant bet.
Here's the thing... Brand B isn't bigger. It just set things up differently.
On October 22 at 12pm ET, I'm sitting down with Izzy Rosenzweig, founder and CEO of Portless, to show you how to be Brand B in 2027.
The next 60 days decide your 2027
Peak is a few weeks out. You're not changing anything before Black Friday, and you shouldn't.
But here's the catch: three things are about to hit at once.
Chinese New Year. Factories close for weeks in early 2027, so Q1 stock gets ordered this fall.
The January cash crunch. Peak bills land just as sales slow down.
Tariffs and duties. The rules keep changing, and your 2027 orders lock in your costs.
If you want next year to run differently, you have to decide before January.
Is this for you?
Do you sell physical products made overseas?
Have you turned off ads because your stock was stuck in transit?
Are you a UK, Canadian, or Australian brand that wants more US customers?
If you said yes to any of these, save your seat.
This session is for founders and operators,growth marketers, and agencies. You'll walk away with:
10 yes-or-no questions that tell you if your brand is ready for a new country
What to know before you sell in the US, Canada, the UK, and Australia
How to think about who owns your customer data
The cash flow math
Plus live Q&A. Bring your questions
Our Guest
Izzy Rosenzweig has run DTC brands for over 10 years. His first company shipped more than 2.5 million products around the world. To do that, he built his own way of shipping straight from Asia to customers. That system became Portless.
He knows the b̶o̶r̶i̶n̶g̶ hard stuff too, like tariffs and customs codes. Annoyingly, those matter a lot.
Want a second set of eyes on your own setup? Portless is also offering a free supply chain review to anyone who attends.
Next year's growth gets decided this fall. Let's make yours a big one.
Thanks to Portless for partnering with us on this.