The 5W Framework: Start Loving LinkedIn
The 5W Framework: Start Loving LinkedIn
Most of us are on LinkedIn — but very few of us actually enjoy it. It can feel performative, overwhelming, or simply irrelevant unless you're actively job hunting. If that sounds familiar, this workshop is for you.
On 25 June, we're dedicating our Gather & Grow evening to LinkedIn, and to help you transform your relationship with the professional networking platform from: "It's a chore" to "This actually works for me".
Journalist and B2B content strategist Maria del Mar will walk us through her 5W Framework, a practical approach born from her journalism background that helps you get clear on:
Who you are on LinkedIn
What you want from it
How to show up in a way that feels authentic, not forced
This is especially relevant if you're building your career in Denmark as an international woman! Navigating a new job market while trying to build a professional presence in a second (or third, or fourth) language is its own challenge, and this session speaks directly to that.
What you'll leave with
A clear personal goal for how you want to use LinkedIn, beyond job searching
Clarity on the right audience and connections to focus on
Practical ways to create content and engage consistently without burning out
A smarter approach to using AI as a writing support — without losing your voice!
Your first LinkedIn post idea... or maybe even a published one
The goal isn't to get you posting on LinkedIn every 5 minutes. It's to help you use LinkedIn as a space to build real relationships, share what you know, and create opportunities.
About your facilitator:
Maria del Mar is a journalist & B2B content marketer leader passionate about storytelling and creating authentic connections through content.
Originally from Rubí, near Barcelona, Maria del Mar brings over four years of experience working with SaaS companies and marketing agencies across Spain and Denmark. She combines a journalism background with expertise in SEO, AI content strategy, and social media. Currently creating content at FLEXECHARGE around sustainability and e-mobility, she also runs her own personal brand, Maria del Mar Copywriting.
She speaks five languages, loves karaoke (especially ABBA), and approaches both work and life with a "fail better" mindset. She's the right person to help you find your voice on LinkedIn without making it feel like a performance.
Connect with her on LinkedIn before the event and say hi!
Gather & Grow - Copenhagen is a community for international women in Denmark focused on professional growth, genuine connection, and peer support.
We run monthly events that bring together women who are building their careers, their networks, and themselves in a city that can sometimes feel like a lot to navigate alone.
We encourage you to show up as you are. No need to perform or try to fit in. Just be you!
Join the Gather & Grow LinkedIn group to stay up-to-date.