Watch Us Build a Signal-Based ABM Campaign From Scratch

​Most ABM campaigns fail before a rep ever sends a message. The TAM was never properly mapped, so the target list covers a fraction of the real market. The signals arrive late, look generic, and fire once instead of stacking into a full picture of the account. And the people meant to be selling spend half their week on admin instead of on the phone.

​In this session, Tom Grainger (Advanced Client) and Jack Porter (White Whale) walk you through a complete signal-based ABM campaign, built the same way we build them for clients. Every decision is explained and every step is shown, so you can go and build the same system for your own team.

​What we'll cover:

• ​How we map a TAM properly and build the account list in Clay

• ​How we define custom buying signals in White Whale and stack them to build a full picture of an account, instead of firing on single generic triggers

• ​How we run automated email and LinkedIn air cover through Instantly, keeping your company in front of target accounts continuously

• ​The reasoning behind each part, so your reps end up spending their day on calls, relationships, and closing rather than admin

​Who this is for:

​Founders, sales leaders, and RevOps folks at B2B companies who want to run ABM properly without hiring a five-person ops team to do it.