Profit + Purpose: How-to Workshop with Corey Lien
Format: Live Virtual Session
Inspired by the leaders you heard from? This intensive, action-oriented workshop moves you from inspiration to implementation. In just two hours, you'll be guided through the precise frameworks and steps needed to turn purpose from a philosophy into a profitable, operational reality within your business.
Featuring Your Workshop Leader
The session will be led by:
Corey Lien, Chief Gardener at DOMI
Corey brings unique, high-level expertise, combining the intensity of entrepreneurship with the mission of corporate social impact:
From Zero to IPO: Corey offers a rare perspective, having navigated the full cycle of entrepreneurship from zero to an IPO. This background ensures the workshop's frameworks are grounded in real-world business viability and financial rigor.
Building Corporate Communities: As founder of B Corp ASIA Movement for the last decade and Chief Gardener at DOMI, he specializes in building corporate environments where businesses actively solve social and environmental issues. He understands the mechanics of integrating purpose into daily operations.
Corey will draw upon this expertise to provide proven strategies for combining purpose with profit, inspiring teams, and humanizing business processes for positive societal impact.
About the Event: Your Actionable Takeaways
This live session is designed to deliver immediate, tangible value. Participants should come ready to work on their own business model using the provided tools.
1. The Dual-Innovation Framework: Profit and Purpose
We will introduce a proven framework to help you map your existing business and identify high-impact innovation points. This is where you learn to make money by doing good by understanding the framework of devising a purpose transformation business strategy.
The Purpose-Driven Strategy Exercise: We'll guide you through a practical exercise to pinpoint where your current operations intersect with social and environmental needs. You'll identify at least one immediate innovation strategy that can generate both new revenue and positive impact.
2. Governance and Resilience: Building a Future-Proof Company
Great ideas require great structure. The second half of the workshop focuses on embedding purpose so deeply that it endures beyond leadership changes and economic shifts.
B Corp application: Get a high-level overview of the B Impact Assessment (BIA) structure. We will break down the five key governance areas—Workers, Community, Environment, Customers, and Governance—and provide a "Quick Start Checklist" to begin aligning your internal policies with B Corp standards.
Exclusive Resources Included
Every registered participant will receive:
A digital copy of the “Sustainability Done Right White Paper” is a quick reference to how companies build themselves to become great companies.
This is the essential blueprint for SMEs looking to create a measurable, profitable, and enduring impact. Are you ready to build your blueprint?