Why Data Attribution Matters in Creative Analytics

​When it comes to reporting, marketers have an endless amount of data. 

​Add in a slice of video creatives, a dash of influencer campaigns, and a sprinkle of landing pages – and that clutter quickly complicates the entire process. 

​Without analytics, it’s difficult to know which campaign is generating the most cash flow, which ad is paying for itself, and which creative needs to be scrapped. 

​That's why Motion and Northbeam have partnered to share why first-party data matters in creative analytics and how it helps optimize ad spend. By plugging analytics into everyday decision making, marketers can enhance the ROI on ad campaigns and get deeper insights into creative profiling.

​Join this conversation with Ryan Kovach, Northbeam’s Head of Customer Success, and Evan Lee, Motion’s Head of Creative Strategy as they chat about:

• ​Why data attribution matters in creative strategy

• ​How to leverage different metrics during ad analysis 

• ​Top challenges marketers and media buyers face with attribution + solutions

• ​What Northbeam’s integration with Motion means for creative teams

​​Can’t make it to the event? Register anyway and we’ll send you a recording later.

​​Motion is a creative analytics platform that bridges the gap between media buyers and the creative team by eliminating siloed creative learnings and better integrating their workflows.

​Northbeam is a universal ad attribution platform for media buyers, business executives, and marketing agencies that want to know exactly how their ad spend is performing – and how to scale it.