The Drop-Off Problem: Where Your Customers Go & Why They Don't Come Back
In this session, you’re not meeting founders. You’re meeting your customers.
Meet the people visiting your website (you’ve never seen them like this before)
Over the last few months our experts studied thousands of D2C customer journeys.
Across categories.
Across brands doing ₹60 lac to ₹10Cr+.
This session by Shopflo x TruImpact is built on those learnings.
This is a live breakdown of real customer journeys
from 200M+ D2C sessions across brands doing ₹60L → ₹10Cr+.
What you’ll find in this session:
How top D2C brands are moving beyond “same experience for everyone"
How to read what customers are actually doing instead of guessing
How to build a 360° view of your customer (not just events)
analyze step-to-step drop-offs inside checkout
move from “guessing problems” → identifying exact failure points
What to change in your checkout and offers based on their behavior
Who is breaking this down for you:
Siddhant, Product Manger, Shopflo.
A checkout partner that has helped over 1500 brands grow conversions, AOV, upsell.
AB, co-founder of TruImpact.
The team has run growth, creative and CRO for brands like Sirona, Pee Safe, Setu, Fixderma, Lakshita, Fraganote, Sereko, Ranka Jewellers, FCL Skincare, Curious Cub, Senses, White Hathi, You Got Plan B, Mama & Peaches, Solara and Joyspoon. This session is built on patterns pulled straight from those journeys.
Who should attend:
People who want to understand their customers better.
Founders & Growth Leads
Retention / CRM teams
Anyone responsible for conversion, AOV, or repeat purchases
Fair warning:
Most founders leave this session realising:
👉 they’ve been making decisions on assumptions
👉 not actual customer behavior
Event Details
🕐 45-min live session
📍 Virtual Google Meet | RSVP required
👉 Reserve Your Spot