Market Like You Mean It: A Practical Marketing Strategy Session for Entrepreneurs

​Whether you're just starting to tell your story or ready to grow your customer base, this hands-on 90-minute session will give you a practical marketing foundation built for where your business is right now. You'll learn how to identify your ideal customer, size up the competition, sharpen your pitch, and build a digital presence that works, all without a big budget. You'll leave with a clearer strategy and real tools you can put to work immediately.

​Facilitated by Dr. Michelle Miller, EdD, Founder and President of More Than Marketing, an advisory firm specializing in strategic communications and market positioning for early-stage companies, nonprofits, and mission-driven organizations in the clean energy sector. Dr. Miller is also Associate Professor and Program Chair of Business Management at Franklin Cummings Tech in Boston, with over 17 years of teaching experience.

​This free webinar is part of a public series from BII's GreenEdge Accelerator Program, funded by the Massachusetts Clean Energy Center (MassCEC). Open to all businesses and community members.