

Founder-Led GTM Session with Reed McGinley-Stempel (Stytch)
Join HubSpot for Startups and Stytch for a tactical, field-tested deep dive on Scaling GTM from Activation to Expansion.
Reed McGinley-Stempel, Founder and CEO of Stytch (developer-first authentication platform), will share painfully-earned lessons from scaling a dev-first PLG platform, and why most PLG startups don’t die from lack of leads but from low activation and poorly defined ICPs.
He’ll dive into reshaping your ICP, optimizing time-to-first-interaction, building a PQL-driven funnel, running a barbell motion (self-serve + enterprise), using docs as demand gen, and packaging and pricing for sustainable growth.
This session will consist of a 15-minute talk followed by a 15-minute live Q&A.
Seats are intentionally limited so everyone gets time for Q&A.
Save your spot now!