The Real Intent Scorecard: A Live Build You Can Steal
Most "high-intent" account lists come from one signal, usually a page visit or someone reading an article about your category.
That's not intent. That's noise with a label stuck on it.
What you'll learn in this session
This is a 60-minute working session where we build live.
We start with a single signal and show why it barely tells you anything on its own.
Then we build a real intent picture for an example account, stacking signals from different categories until something holds up.
What you'll leave with
You leave with a signal scorecard: the framework and the scoring model, ready to run on your own list.
No follow-up homework required, though you'll probably want to run it on more than one account once you see how it works.
Who's in the room
We're keeping the group small enough that everyone can take the framework.
This webinar is perfect for Heads of Revenue and Marketing tired of guessing which accounts are actually ready to buy.
Who is presenting?
Brian Bird, Co-founder of Krossings
Prior to Krossings, Brian was co-founder and COO of QuanticMind, where he ran go-to-market and revenue operations and grew the business past $10M in ARR with a revenue team of 60 people, through its acquisition by Centro in 2021.
Before that, he held leadership roles at NexTag, part of the team that took the company toward a $1B exit. Most recently he was COO of Aidaptive (Jarvis ML), an AI commerce platform backed by Dell Technologies Capital.
What is Krossings?
Krossings embeds forward-deployed revenue operators and runs go-to-market for B2B companies, from signal tracking to outbound to content.
This session is built on the same framework we use with clients, not a stripped-down version of it.