Boston GTM: Signal vs. Noise, Part 1

​Signals-based outbound is everywhere right now, but most teams are still starting from zero. You know you should be tracking signals - but which ones actually matter for your business?

​This is a hands-on workshop for GTM leaders, founders running sales, and outbound practitioners who want to cut through the noise. Just a structured conversation, in small curated groups, around one question: what signals should you actually be tracking, and why?

​We'll work through a live signal-mapping exercise together, share what's working across different GTM motions and company stages, and build a shared signal library you can take home and act on the next day.

​This is the first session of a two-part series: 

• ​Part 1 (this event): we get aligned on what to track and why

• ​Part 2: we get into building the systems to capture and act on those signals.

​Co-hosted by MGMT Boston, Telescoped, and VIA AI by our gracious building hosts, Tech Superpowers