Marklo Marketing Lab: What Should Your BFCM Offer Be?

​Your weekly 30-minute working session for a smarter BFCM.

​Every Friday, we tackle one of the biggest Q4 marketing challenges facing commerce brands and show how to solve it live in Marklo, using Stella & Dot as our demo brand.

​This week: What Should Your BFCM Offer Be?

​Core question: How do you create an offer that drives conversion without unnecessarily sacrificing margin?

​What we'll cover

• ​Sitewide discount vs. product/category-specific offers

• ​Bundles

• ​Gifts with purchase

• ​Free shipping thresholds

• ​Tiered offers

• ​VIP / early access

• ​Using brand data to inform the offer

​Live in Marklo: We'll analyze Stella & Dot's products, customers and historical performance to identify what to promote, determine the right offer strategy, define who to target and turn the recommendation into a campaign brief.

​You'll leave with: A framework for developing a data-informed BFCM offer.

​Format (30 minutes)

• ​10 min: The Marketing Lab. Practical strategy, trends and best practices around one Q4/BFCM challenge

• ​10 min: Live in Marklo. We solve the challenge live using Stella & Dot as the demo brand

• ​10 min: Q&A. Your questions and live application

​Join us every Friday at 10 AM PT for Marklo Marketing Lab. Bring your BFCM plan, campaign calendar, offer or marketing challenge and get practical ideas you can apply to your own brand.