

Why Adventure Matters
Join us for an inspiring conversation with Seattle Women in Tech (SWITCH) and the Founders of WHOA travel, Allison Fleece and Danielle Thornton, to learn why, in a world full of comfort, convenience, and connectivity, Adventure Matters.
The Backstory
When they met, Allison Fleece and Danielle Thornton were both career women in NYC. They were overworked and looking for something but they didn’t know what that something was. They bonded while hiking Mount Kilimanjaro together with a group of all women in 2013. This adventure ignited something within them - they realized it was so much more than a hike.
After their first summit, they vowed to share the transformational power of adventure that they had just experienced with as many others as possible, and their company WHOA travel was born!
Today, they are curating adventures on all 7 continents and have shared their style of life-changing adventures with 3,000+ people and partnered with over 267 local women and guides in the regions that they travel to bring their specially curated adventures to life.
What is their secret to success?
We look forward to chatting with Allison and Danielle and sharing more with you.