The 13 Content Lenses: Optimize Your Content & Copy For Every Stage of the Funnel w/ Konrad Sanders
Struggling to come up with the perfect words to captivate your readers and drive conversions?
You might be looking at things through the wrong lens...
Enter Konrad Sanders, CEO & Founder of The Creative Copywriter – the man behind the 13 Content Lenses methodology.
Here's the thing:
There are 13 different lenses you can look through to sharpen every word of a piece of content so it resonates with your target audience and draws them down the funnel.
Use the right lens at the right step of the customer journey and creating content and copy that converts becomes a lot easier.
In this Live Workshop, Konrad is going to take us on a deep dive into his tried-and-tested 13 Content Lenses methodology and reveal how we can use it to start driving results today.
Here's whats he's going to cover:
Why taking a "one-size-fits-all" approach to your copy is bound to fail
What the 13 content lenses are – and how they can supercharge your content and copy
Which lens to use at each step of the funnel to drive clicks, engagement, and conversions
About Konrad
Konrad runs a charming team of strategic word-slingers, known as The Creative Copywriter. They’re a fast-growing content strategy and copywriting agency that blend art with science to help bold brands sell more stuff.
Brands like Adidas, Hyundai, TikTok, Geox, Les Benjamins, Superdrug, PTC, Thomson Reuters, VMWare and plenty more.
His mission? To break the boundaries of corporate dullness. And help companies pierce through the noise with ‘real talk’, ‘word science’ and calculated creativity.