From Purchase to Profit: How to Make the Most of Your Aesthetic Device Investment

​An aesthetic device is one of the biggest investments a practice will make — and one of the easiest to get wrong. This foundational session walks through the full lifecycle of a smart device purchase, from the numbers you need before you buy to getting real ROI once it's in your practice.

​We'll cover:

• ​Setting up your practice from a metrics/KPIs perspective before considering a purchase

• ​Deciding which device is right for your practice and patients

• ​Preparing your team for sales before the purchase

• ​Negotiating the transaction

• ​Onboarding for a fast, confident start

​Whether you're weighing your first device purchase or reevaluating your approach to future ones, you'll leave with a clear, practical framework for turning that investment into real profit.

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Speaker: Keri Gharagouzloo, MBA

​Keri Gharagouzloo, MBA is the founder of Vistara Collective and one of the most well-rounded, experienced voices in medical aesthetics today. With over 20 years spanning clinical, operational, device strategy, and revenue performance, she helps aesthetic practice owners build stronger, more profitable practices. Her work centers on implementing systems that help practices scale and defining metrics that clearly show what success looks like, enabling her clients to grow with confidence and clarity rather than guesswork.