​Conversion & Shopper Intent signals

​Direct to Consumer ecommerce channel workshop for ecommerce managers, or operators with decision-making authority over website design and shopper experience.

Learning agenda will be adapted to who is in the room, facilitated by Brian Massey of Conversion Sciences. Brian leads conversion audits of ecommerce websites, trains ecommerce department teams, and leads a team of Conversion Rate Optimization (CRO) specialists.

​Lunch Q&A with Swym, sponsor of the workshop.

​Workshop outline

​Part 1:

​Understand how to setup experiments that reveal what your customers really want from your website. Combine insights suggested by visitor data with the keen perspective of a veteran CRO expert.

​Go through a real-time conversion audit of your ecommerce website to identify specific recommendations.

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Part 2:

​Apply the concept of intent-based marketing to your site: using signals shoppers have already given you to decide who gets the follow-up and when — instead of demographics or past purchases. With help from Swym, your store can get a shopper intent score and identify gaps you can fix before BFCM.

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FAQ

​Can I attend for part of the event, if not all of it? Yes, there are 3 sections and you can attend one or all:
a) 10 to 12 pm
b) 12 to 1 pm
c) 1 to 2:30 pm

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Why participate in Frankly eCommerce workshops?

​Perspective

​Your opportunities or problems can be better understood when you have the perspective of others in a similar role. Prioritize with a new perspective gained from learning how companies like yours are operating.

​Collaboration

​Bring ideas, questions, examples and we'll consider them together with our shared experience. Growth and mid-market brands with sufficient order volumes to draw conclusions.

​What's working now

​In the weeks leading into BFCM, you want every advantage. Is there something new, or something old, that's delivering results now? Join a discussion among peers.