Design Thinking for Startup Founders

​ThinkNimble is partnering with Andres Jordan to dive into the ABCs of design thinking.

​What do companies like Apple and Pepsi have in common with fledgling startups looking to make a splash? They use the principles of design thinking to build better businesses.

​We will explore the human-centered principles at the core of what design thinking is all about and the powerful use of empathy to discover what customers actually desire.

​These principles are not only good for business but also for enhancing our understanding of human nature. Finally, we'll dive into how to apply tools and techniques on a daily basis to level up your work.

​Andres Jordan is an expert in this methodology. His 30+ year business and personal trajectories have taken him the world over, where he has been able to witness the immense power of human diversity and focused creativity to innovate and solve problems faster. He helps all institutions intent in learning how to be more effective by addressing customers' "unmet" needs via creative diversity, innovation ecosystems and design thinking. He is an Adjunct Professor at GMU, teaching Design Thinking and Innovation Management, Partner at Consultree, and co-creator of the DTI Index™ (Digital Business Readiness Assessment). Learn more at www.andresjordan.com.