Customer Insight + Keynote: Full Day Learning Event

​A full day off-site with the chapter — two speakers, two angles, one marquee mid-year event. Built to give members space to step out of the business and into the questions that determine the next chapter of growth.

​Morning · Lisa Genovese, TrueInsight Marketing

​"Your customer determines your value." Founders set prices, build offers, and craft brand stories — but the customer is the one who decides what any of it is actually worth. Lisa unpacks how to listen, position, and price from the outside in, with examples from her work helping mid-market companies sharpen their value proposition.

​Afternoon · Rob Khazzam, Co-Founder & CEO, Float Financial

​Rob Khazzam, co-founder and CEO of Float, on building one of Canada's fastest-growing fintechs — and what it takes to scale a category-defining company from a standing start.