Marketing in Women’s Health 101

​If you want to work in marketing, comms, or growth in women's health (or just understand how the companies you're applying to think), this session breaks down the fundamentals: how women's health brands position themselves, where they spend their budget, what channels actually work in this space, and the language that gets a marketing hire noticed. We'll cover the basics of positioning, messaging, and channel strategy specific to women's health, not generic marketing 101. You'll walk away knowing what marketing teams in this space are actually looking for, and how to talk about your experience in a way that lands.