Business Models for Dummies | Product Thinking Workshop | Week 12

​Crack the code of business models with this simplified guide. Learn how to align your product vision with a sustainable and successful business framework.

• ​Goal: Simplify the concept of business models and guide participants in selecting and refining a model that aligns with their product.

• ​Topics:

  • ​What is a Business Model?

    • ​Overview of business models and their role in a product's success.
      Common types of business models (e.g., subscription, freemium, marketplace).

  • ​Key Components of a Business Model:

    • ​Revenue streams, cost structure, value proposition, and target customers.

  • ​Examples of Successful Business Models:

    • ​Case studies from different industries.

• ​Exercises:

  • ​Business Model Canvas:

    • ​Participants draft a simple business model for their product using the Business Model Canvas framework.

• ​Homework:

  • ​Refine your business model draft by identifying at least one revenue stream and evaluating its feasibility.