Product 101: How to measure and analyze a conversion funnel

​You've seen the word "funnel" in meetings, dashboards, or job descriptions. But nobody stopped to explain what it actually means — or why it matters.

​In this session Jesica Wulf, Ladies in Product co-founder and experienced Product Manager will walk us through one of the most foundational concepts in product: the conversion funnel. What it is, how to read it, and why it matters regardless of your role.

​No prior product experience needed. This is a practical, no-jargon session designed for people who are new to metrics or want to build a clearer mental model of how product thinking works.