The Outbound Testing Playbook: From First Campaign to Consistent Results
Launching a new outbound campaign is easy.
Getting it to work consistently is the hard part.
In this Smartlead Office Hours session, Jed Mahrle, Founder & CEO of Practical Prospecting, will walk through the testing and iteration process he uses when launching outbound for a new client.
From list building and signal-based outbound to messaging, offers, segmentation, and campaign data, Jed will break down how his team approaches each part of the motion, what they test, and how they decide what to change.
You'll see how to move beyond random campaign tweaks and build a structured process for finding what works, learning from the data, and iterating toward consistent results.
Why This Session Matters
Most teams change everything when a campaign doesn't work.
A better approach is to test systematically, learn from the data, and iterate until you know what's actually driving results.
This session shows you how.
What You'll Learn
How to build a structured testing process for new outbound campaigns
What to test across list building, signals, messaging, offers, and segmentation
How to use campaign data to decide what to change
How to diagnose whether the problem is targeting, messaging, offer, or segmentation
How to prioritize experiments instead of changing everything at once
How to build an iteration loop that moves campaigns toward consistent results
Meet the Speaker
Jed Mahrle
Founder & CEO, Practical Prospecting
Jed Mahrle is the Founder and CEO of Practical Prospecting, where he's helped 50+ B2B companies create custom outbound systems that consistently book meetings. He's also a partner at Sell Better and the creator of the Practical Prospecting Newsletter, which has more than 30,000 readers.
Event Details
📅 Date: Thursday, 27 August 2026
🕚 Time: 11 AM EDT | 8:30 PM IST | 4 PM BST
Who Should Attend?
This session is for:
Founders and sales leaders running outbound
SDR and BDR teams
GTM teams launching new campaigns
Agencies managing outbound for B2B clients
Anyone who wants a more systematic approach to testing and optimizing outbound
Hosted by Smartlead Office Hours
Every Thursday, Smartlead Office Hours brings together experienced GTM and outbound operators to share the processes, systems, and lessons they use to generate consistent pipeline.