Launch & Learn: Sharing launch stories to learn what to do (and not do!)

​About the Session:

​Launch and Learn is a 1-hour virtual salon-style session where a small group of marketers, GTM leaders, and founders share the real stories behind their most consequential decisions — a product launch, a rebrand, a new channel bet, a content program, etc. The goal is simple: share and learn from other seasoned marketers and leaders.

​Pre-selected OGCers will share their launch stories: What they launched, what they learned, and their biggest challenge, surprise, or takeaway. You'll have time to ask each person questions after their story, and walk away with 3-5 new launches to learn from.

​"Launch" is in the name, but the scope is broader. A product launch, a rebrand, a big channel activation, a content program, a GTM pivot. Bring the story you wish you'd heard from someone else before you started so you could learn from their launch.

​Want to share your story? Fill out the form! https://docs.google.com/forms/d/e/1FAIpQLSftRFDrBl6SFxiTNFhTkaAiq2f_hKAiMoqDMvtxrxkG-bcWbQ/viewform?usp=header

​About the Host:

​Jodi Innerfield is a fractional product marketing executive and consultant who has led product launches, GTM strategy, and marketing programs at some of the most recognizable names in tech — including 8 years leading PMM at Salesforce, with consulting clients including Dropbox, Cisco, and Contentful. She works with enterprise companies and high-growth startups as a senior strategic partner, specializing in B2B product marketing, positioning, messaging, and launch strategy. Launch and Learn is her new series for senior marketing and GTM leaders to share what they've actually learned from the hardest decisions they've made.