How to: Turn your personality into a competitive advantage
About the Session:
We have all heard the expression, "you are your biggest asset." So why do so many of us feel reluctant to let our personality shine in business? Maybe it's because we don't know how. Or worse, we fear showing too much of ourselves will alienate potential clients. Surprise! It’s actually the opposite. People are hungry for personality. That’s what drives connection.
Danielle Hughes, founder of More Than Words Marketing, helps individuals learn how to develop their Genuine Personality Brand to stand out in a sea of sameness and a world of duplicates. Danielle created the concept of Personality Brand after realizing that personal branding isn't for everyone. After all, if something is personal, why share it with the world? But our personality encompasses our unique traits and characteristics and it's how we genuinely connect with people. Danielle helps people tap into that personality, shine a light on it and use it to showcase what makes them special, attracting the right audience and repelling the wrong one.
Attendees will learn:
How to lean into who you they to create die-hard fans
How to create content and messaging that positions them and their services to be distinct from everyone else
How to highlight their uniqueness in a genuine and relatable way
How to not be afraid to go big or go home (or at least go bigger)
How to shine on LinkedIn without feeling gross
About the Host:
Let's turn your personality into a competitive advantage. As the founder of More Than Words Marketing, I'm the woman you call when you're done being overlooked. Through my Genuine Personality Brand framework, I help ambitious women ditch the corporate-speak and own their narrative — starting with LinkedIn. I've worked with founders, individuals and organizations including PwC, Google, Capital One, and Chief. My background includes years as a copywriter, marketer and branding expert across B2B, B2C and nonprofit for Discovery Channel, ABC, Oxygen, Nickelodeon, House Party, Catalyst and more.
When I'm not helping women get visible, you can find me at CrossFit, deep in a good book, or slowly convincing myself that moving to Italy isn't just a dream — it's a plan.