How to: Build a Brand Story That Actually Converts

​About the Session:

​Most brand copy describes what a brand does, but good brand stories dig much deeper than that. They hit people in the feels. They turn casual lurkers into fans. They actually convert.

​In this session, we'll break down why so many brand stories don't land, what the ones that actually do all have in common, and how to find the real story your brand is already sitting on. Attendees leave with a clear framework for building a brand story that connects, a sense of where their current story is breaking down, and questions they can apply to their brand right this second.

​This is for founders and creatives who feel like their marketing doesn't quite sound like them, or like they know what they do but can't find the words that make people feel it.

​About the Host:

​Danielle Robles is a Creative Director and Brand Strategist with 13 years of experience across fashion, beauty, wellness, and lifestyle. She's built campaigns and brand strategy for brands like eBay, ClassPass, ELLE magazine, and NYFW. With roots in editorial, she approaches content and campaigns like an editor, not a marketer -- which basically just means that she's spent over a decade figuring out what makes a story earn its place, and what makes it fall flat.