Growth Engines with AI Agents - S2 Ep 9: Enterprise B2B Media at Scale: Cross-Atlantic Growth with Ricky Abbott, Transmission
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Growth Engines with AI Agents — Season 2, Episode 9
Guest: Ricky Abbott, Global President at Transmission Agency
Host: Joel Horwitz, Founder & CEO at Synter
Timed with Synter's London activation, global agency leader Ricky Abbott joins Joel Horwitz to unpack the complexities of enterprise B2B growth across European and North American markets.
In this episode:
The realities of enterprise buyer journeys and navigating decentralized buying committees.
Overcoming the "last-click search trap" by building true brand demand before capture.
Managing multi-region omnichannel media buying across the US, UK, and EMEA.
Tactical lessons from scaling the world's fastest-growing independent B2B marketing agency.
Join live for global B2B strategy and live Q&A. Replays included.