From Shelf to Success: Building a Brand Customers Actually Buy with Deborah Ginsburg

​As a founder, having a great product is rarely enough. The businesses that break through are the ones that understand their customers, position themselves effectively, and build brands that people remember, trust, and buy from.

​Join us for a fireside chat with Deborah Ginsburg, Founder of Rocket to Retail and strategic marketing leader with more than 25 years of experience helping startups, entrepreneurs, and established companies bring products to market and scale successfully.

​Throughout her career, Deborah has worked across consumer products, private label, biologics, and technology, leading multi-million-dollar product launches, building award-winning brands, and helping businesses navigate increasingly competitive markets. As a fractional CMO and branding strategist, she has partnered with leadership teams to sharpen their positioning, develop go-to-market strategies, and accelerate growth.

​Deborah is also the founder of Rocket to Retail, an accelerator programme designed to help entrepreneurs successfully launch products into both online and physical retail channels. Through her work, she has helped founders navigate the often overwhelming journey from idea to shelf, providing practical guidance across branding, marketing, distribution, growth, and investment readiness.

​Together, we'll explore what it takes to build a brand that stands out, how founders can avoid common go-to-market mistakes, the realities of launching consumer products, and the strategies that help businesses remain relevant as markets evolve.

​Whether you're building a product, refining your positioning, preparing for growth, or simply trying to better understand your customers, this conversation will provide practical insights from someone who has spent decades helping businesses turn ideas into successful brands.