From Conversations to Customers: Building a Sales Process That Actually Works with Kasondra McConnell

​As a founder, sales can often feel inconsistent. One conversation goes well, another goes nowhere, and too much depends on instinct rather than a repeatable process.

​Join us for a fireside chat with Kasondra McConnell, entrepreneur and real estate executive with more than a decade of experience building and scaling businesses across franchising, retail, real estate, and wellness.

​Throughout her career, Kasondra has designed and delivered sales training programmes for franchise owners, corporate retail teams, and real estate professionals. She created the standardised sales process used across Cellairis stores and has trained new agents at Keller Williams Buckhead, helping teams turn conversations into stronger customer relationships and more consistent results.

​As the founder and operator of multiple companies, Kasondra brings practical, real world experience to the conversation. She understands what it takes to build a sales process from the ground up, lead teams through growth, and create systems that work beyond the founder.

​Together, we’ll explore how founders can build a sales process that feels natural, improve the way they communicate value, create more consistency across their pipeline, and avoid the common mistakes that slow down growth.

​Whether you’re trying to win your first customers, improve conversion, train a growing team, or bring more structure to your sales efforts, this conversation will give you practical frameworks you can start applying straight away.