How Egg cracked Ops: A fireside chat on driving change & growth
Operational change can feel overwhelming - especially when you're stuck with clunky tools that slow everything down.
Join us for an inspiring session and discover how to break free from outdated tools and build systems that scale - efficiently and effectively! 🚀
Through the real-world story of how Keel helped Egg streamline their operations, we’ll explore what transformation can truly look like in practice.
What to expect 👀
Practical tactics to champion and implement operational change
How to gain buy-in from teams and leadership
Real-life lessons from Egg’s transformation journey
Inspiration to ditch spreadsheets and rethink how ops can fuel growth
A deeper understanding of what modern ops tooling (like Keel) can enable
You should join us if you...
✅ Work in Operations at a growing startup
✅ Want to scale internal processes
✅ Feel stuck in spreadsheet-heavy environments
✅ Need to manage the change management process as you switch to a new system
However, you're unlikely to benefit if...
🚫 You're looking at improving support-based functions, not order fulfillment / customer promise delivery
Event details 📝
Fireside chat | 35 mins
Audience Q&A | 15 mins
Wrap-up | 5 mins
Meet our speakers 👋
Benoit Machefer
Co-Founder & CEO @ Keel
Benoit is the co-founder of Keel, a modern ops platform built to give operators the flexibility and control legacy ERPs never could.
Before Keel, Benoit helped scale Echo (now LloydsDirect) into one of the UK’s largest digital pharmacies—growing the business 10x to over $130M in revenue as CEO. Earlier in his career, he led commercial launches at Apple, including the rollout of the iPhone across Europe.
At Keel, Benoit is focused on turning operational challenges into growth engines — helping businesses build smarter, scale faster, and reach their full potential.
Usman Mahomed
Head of Product @ Egg Energy
Usman specialises in delivering complex projects with clarity and a mindset geared toward solving ambiguous problems - learning (and occasionally stumbling) along the way.
Previously, Usman led end-to-end transformations having worked as Head of Operations at yhangry (YC W22) scaling chef supply and expanding nationwide and earlier as a public sector Consultant and working on nuclear submarines. He's usually involved with strategic growth planning, and has led a £10M funding round while building and scaling a manufacturing tech team.
Currently, he's the Head of Product at Egg Energy, where he's focused on building a hypothesis-led Product org, relieving bottlenecks in order for Egg to scale.
Together with Keel 🙌
Keel is the complete operations stack, enabling you to build the systems that power your operations.
Benoit (CEO) and Bobbi (Head of Ops) are excited to show you how Keel helps solve business critical operations problems.
Keel aims to bridge the gap between ops and eng: it’s accessible enough that an ops person can get all the insights and usable tools they need from it, and it’s built on engineering best practices so developers can enjoy extending it to meet the needs of your growing company.
Whether you’re managing stock ordering or reimbursing expenses, Keel come with auto-generated internal tools that help you do common processes out-of-the-box. The platform is API-first, meaning you can seamlessly connect to your other tech, even if you've had issues with this in the past. And then it’s fully flexible, meaning your engineers can make it fit exactly your process and solve your exact problem, with no compromises and no rebuilding later.
Please note: As our Partner for the session, Keel will reach out to attendees to share resources, insights, and opportunities to find out more about their platform. ✨